Good American is a fashion brand that celebrates all women and diversity in beauty and is looking for women who best embody the attitude and diversity to represent our brand. We are holding this “Casting Call” to help us identify between 400 – 1000 women to win the opportunity to be considered for an in-person casting that will be held in various cities (the “Casting Days”). We are searching for women who represent the Good American ideal and will represent our brand as part of our “Good Squad”.


The Casting Call is open only to legal residents of the 50 United States (including District of Columbia), the United Kingdom and Australia who (i) have validly submitted a Submission as described below, and (ii) are at least 14 years of age (15 if a resident of Australia) or older at the time of entry and (iii) are not currently professional models or represented by an agent or manager in relation to modeling. If you are prohibited from entering in this Casting Call by any local laws, rules or regulations, you may not enter. By participating in the Casting Call, you agree fully and unconditionally to these Terms and Good American’s decisions, which are final and binding in all matters related to the Casting Call. If you are a minor in the jurisdiction in which you are entering, you represent and warrant that your parent or legal guardian has consented and agrees to these Terms. Eligibility to be selected for an invite to the Casting Days is contingent upon complying with and fulfilling all requirements set forth herein.



The application period for this Casting Call opens at 9:00 AM Pacific Time (“PT”) (US) on October 30, 2018 and ends at 11:59PM PT (US) on November 08, 2018 (the “Application Period”).

3.    HOW TO ENTER:  

During the Application Period, each participant (the “Participant”) must visit the entry page at (“Site”) and (1) click on Star In Our Campaign; (2) upload a full length photo, posing straight on to the camera (“Photo”); and (3) submit all information requested in the entry form, which includes your name, e-mail address, mailing address, Instagram account, and other information about you (“Entry Information”). All Entry Information, Photos, and other information submitted by participant shall be collectively referred to herein as the “Submissions” or each as a “Submission.” Limit (1) Submission per person. All Photos should have a plain background and even lighting and must be in .jpg format and less than 3MB in size. No other method of participation will be accepted. Submissions that do not follow these Terms and Conditions may be disqualified at Good American’s discretion.

By entering, each Participant warrants and represents the following with respect to their Submission: (a) the content and any statements included in their Submission are true, complete, and accurate; (b) Participant is the owner and authorized representative of the Instagram account(s) claimed by Participant in their Submission; and (c) this Casting Call does not conflict with any existing commitments on Participant’s part nor does it violate any third party rights and/or agreements.

All deadlines are based on the Pacific Time Zone. All determinations of eligibility shall be final and binding. For the avoidance of doubt, Good American may or may not provide Participants with confirmation of Casting Call entry.



Good American will not use your Photo for any purpose other than evaluating your Submission for the purposes of determining whether or not you will receive a callback to the Casting Days. Good American will use your Entry Information to contact you for reasons relating to this Casting Call and to notify you of information and news, and for other promotional purposes, relating to the brand, all in accordance with Good American’s privacy policy at Please review the Privacy Policy carefully.

By participating in the Casting Call, you hereby agree to Good American’s collection and usage of any personal information included in your Submission for the purposes described above and acknowledge that you have read and accepted Good American’s privacy policy.


The decision as to which Participants will receive a callback to the Casting Days will be made as follows:

A panel of representatives from Good American will review all Submissions properly submitted during the Application Period. The panel will consult with representatives from IMG Models LLC (“IMG”) to narrow down the pool of Submissions. Good American will then choose which Participants to invite to the Casting Days, in its sole discretion, taking into account the Participant’s style, attitude, originality and relevance to the mission of Good American.

Judging will take place throughout the Application Period and is scheduled to be completed prior to January 31, 2019. The selected Participants will be notified (as described below) during that time. The decisions of Good American will be final and binding in all matters related to the Casting Call.

No drawings, sweepstakes, raffles or other elements of chance are utilized to determine the Selected Participants.


Good American will make up to two (2) attempts to notify each Participant selected for an invitation to the Casting Days (“Selected Participant”) via the email address associated with that Selected Participant’s entry. Good American is not liable if the Selected Participant is not reached or receives such notification too late to attend any of the Casting Days. Good American requests that each Selected Participant please respond with a courtesy notification as to whether or not the Selected Participant will participate in the Casting Days and, if so, which location they will attend. Good American makes no representations or warranties that all Selected Participants will be able to participate in the Casting Days and reserves the right, in its sole discretion, to decide whether or not to invite additional Participants in the event any Selected Participants cannot or decline to attend the Casting Days.


The Casting Days are anticipated to be scheduled in three or more locations throughout the U.S., and one or more locations in the United Kingdom and Australia at some point near the end of 2018 and/or the beginning of 2019. The Casting Days may be attended by a representative from IMG Models. Each Selected Participant will receive an invitation to attend the Casting Days, which will set forth the exact time and locations of each Casting Day. Selected Participants may only participate in Casting Days located in their country of residence. If you are a Selected Participant, please do not accept an invitation to the Casting Days if you will not be available to attend any of the Casting Days. Without limiting the foregoing, Selected Participants are solely responsible for their availability and ability to arrive at the time and location of one of the Casting Days. All costs and expenses, including travel and lodging, are the sole responsibility of each Selected Participant. Good American is not liable in any way if a Selected Participant is not able to attend any Casting Day at its designated time and location. THERE IS NO GUARANTEE THAT A SELECTED PARTICIPANT WILL RECEIVE ANYTHING OTHER THAN THE RIGHT TO PARTICIPATE IN THE CASTING DAY. WITHOUT LIMITING THE FOREGOING, ALL PARTICIPANTS EXPRESSLY ACKNOWLEDGE THAT AN INVITATION TO THE CASTING DAYS DOES NOT ENSURE ANY SELECTED PARTICIPANT WILL BE A PART OF ANY GOOD AMERICAN CAMPAIGN OR IN ANY OTHER WAY BE INVOLVED IN OR ASSOCIATED WITH GOOD AMERICAN OR IMG. GOOD AMERICAN MAY NOT USE ANY SELECTED PARTICIPANT IN ANY CAMPAIGN AND MAY INSTEAD USE SOMEONE WHO DID NOT PARTICIPATE IN THE CASTING DAY. EACH PARTICIPANT ACKNOWLEDGES THAT THERE IS NO GUARANTEE THAT A SELECTED PARTICIPANT WILL MEET ANY CELEBRITY AT ANY OF THE CASTING DAYS OR ANY REPRESENTATIVE FROM IMG.


Only a Selected Participant who can verify via photo ID that they are the party who submitted the selected Entry will be allowed to participate in a Casting Day. In addition, as a condition to participation in the Casting Day, each Selected Participant may be required to execute an Affidavit of Eligibility, a Liability Release and/or a Publicity Release and/or Participation Agreement or Waiver, and/or other documents requested by Good American in its sole discretion, as well as a parental or legal guardian consent, if applicable (collectively, "Affidavit/Release"). Such documents must be signed and returned in person at the Casting Day. If the documents are not signed and returned, or if an Participant is found to be ineligible, or if an Participant does not comply with these Casting Call Terms, each as determined by Good American in Good American’s sole discretion, then the Selected Participant will be disqualified and not be allowed to participate in the Casting Day.  

9.    RELEASE:

By entering this Casting Call, all Participants agree to release and hold harmless Good American, IMG, and their parents, affiliates, subsidiaries, assigns, directors, officers, employees, and agents, including advertising and promotion agencies, and any other organizations/entities/persons related to the Casting Call such as celebrities associated with Good American or taking part in the Casting Call (collectively, “Releasees”) from any and all claims, injuries, damages, expenses, or losses to person or property and/or liabilities of any nature that in any way arise from participation in the Casting Call or Casting Day, including without limitation (i) any condition caused by events beyond Releasees’ control that may cause the Casting Call or Casting Day to be disrupted, postponed or cancelled; (ii) any injuries, losses, or damages (compensatory, direct, incidental, consequential, or otherwise) of any kind arising in connection with or as a result of participation in the Casting Call or Casting Day other than those caused by the negligence or intentional misconduct of a Releasee; and (iii) any printing or typographical errors in any materials associated with the Casting Call.


The Releasees are not responsible for (i) late, lost, delayed, damaged, incomplete, illegible, misdirected or undeliverable entries, responses, or other correspondence, whether by e-mail or postal mail or otherwise; (ii) theft, destruction, unauthorized access to or alterations of entry materials; or (iii) phone, electrical, network, computer, hardware, software program, or transmission malfunctions, failures or difficulties. The invitations to the Casting Days are awarded “as is, where is,” without warranty of any kind, express or implied. Except where prohibited, by participating in the Casting Call and submitting an entry, each Participant agrees that: (i) any and all disputes, claims and causes of action arising out of or in connection with participation in a Casting Day, determination of a Selected Participants, or any other matter relating to the Casting Call that cannot be resolved between such Participant and any Releasees shall be resolved individually, without resort to any form of class action; and (ii) any and all claims, judgments and awards shall be limited to the greater of (1) actual out-of-pocket costs incurred, including costs associated with entering the Casting Call and (2) US$2,000, but in no event will attorneys’ fees be awarded, unless otherwise required under applicable law. Notwithstanding anything to the contrary herein, in no event shall any Participant seek or be entitled to rescission, injunctive or other equitable relief or to enjoin or restrain the production, distribution, exhibition, operation or other exploitation of Good American products or campaigns, the Casting Call, any website, content, advertising or other materials used, displayed or issued in connection with the Casting Call, or any submission or entry, and such Participant’s rights and remedies in any such event shall be strictly limited to the right to recover money damages, if any, in an action at law. IN NO EVENT WILL ANY OF THE RELEASEES BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES (INCLUDING LOSS OF USE, DATA, BUSINESS OR PROFITS) ARISING OUT OF OR IN CONNECTION WITH PARTICIPATION IN THE CASTING CALL, WHETHER SUCH LIABILITY ARISES FROM ANY CLAIM BASED UPON CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE, AND WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGE. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY IN CERTAIN CIRCUMSTANCES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO ALL PARTICIPANTS. TO THE EXTENT ANY LIMITATIONS OR EXCLUSIONS TO LIABILITY DESCRIBED ABOVE ARE NOT PERMISSIBLE IN YOUR JURISDICTION, SUCH LIMITATIONS AND/OR EXCLUSIONS WILL BE DEEMED MODIFIED TO COMPLY WITH THE APPLICABLE LAWS, RULES OR REGULATIONS IN YOUR JURISDICTION.


By participating in the Casting Call, each Participant acknowledges that they have read these Terms and agree to be bound by them and by the decisions of Good American, which are final and binding on all matters pertaining to the Casting Call. Non-compliance with these Terms may result in disqualification and all associated entries will be void. Good American reserves the right, in its sole discretion and without liability to the Participant, to cancel, modify or suspend the Casting Call in whole or in part. Good American reserves the right to disqualify any Participant or Selected Participant, as determined by Good American where Good American believes it is necessary and/or appropriate to do so, in its sole discretion and without liability to the Participant or Selected Participant. The Casting Call is subject to these Terms & Conditions and all applicable federal, state, provincial, and local laws and regulations. The Casting Call is void where prohibited or restricted by law. All disputes, issues and/or questions concerning the Casting Call, including the rights and obligations of the Participant and Good American in connection with the Casting Call, or the construction, validity, interpretation and enforceability of these Terms shall be governed by, and construed in accordance with: (i) for US residents: the laws of the State of California without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California; (ii) for UK residents, the laws of the UK; and (iii) for Australian residents, the laws of New South Wales. Any legal actions, suits or proceedings related to the Casting Call (whether for breach of contract, tortious conduct or otherwise) will be brought exclusively in (1) the state or federal courts located in Los Angeles County, California for US residents; (2) the United Kingdom courts for UK residents; and (3) the courts in New South Wales for Australian residents, and each Participant accepts and submits to the personal jurisdiction of such courts with respect to any legal actions, suits or proceedings arising out of or related to the Casting Call. Good American disclaims any responsibility to notify Participants of any aspect related to the conduct of the Casting Call.


Without limiting any other provision in these Terms, in the event that any of the Participants’ activities or the Releasees’ operations or activities are affected for reasons outside of their control, as determined by Good American, in its sole discretion, including, without limitation, by reason of any acts of God, any action, regulation, order or request by any governmental or quasi-governmental entity (whether or not the action, regulations, order or request proves to be invalid), equipment failure, threatened terrorist acts, terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic or public health crisis (e.g. SARS), explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any law, rule, regulation, order or other action adopted or taken by any governmental, federal, state or local government authority, or any other cause, whether or not specifically mentioned above, subject to any governmental approval that may be required, Good American shall have the right to modify, suspend, or terminate the Casting Call, and no Releasees shall be responsible or liable to any Participant or Selected Participant or any person claiming through such Participant or Selected Participant for failure to hold any Casting Days. Good American is not responsible for electronic communications that are undeliverable as a result of any form of active or passive filtering of any kind, or insufficient space in Participant’s e-mail account to receive e-mail messages.


The invalidity or unenforceability of any provision of these Terms shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Terms shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Good American’s failure to (or decision not to) enforce any provision in these Terms shall not constitute a waiver of that or any other provision. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Casting Call-related materials and these Terms, these Terms shall prevail, govern, and control and the discrepancy will be resolved in Good American’s sole and absolute discretion.

This Mentee Search is being sponsored by Good American LLC, 3125 South La Cienega Blvd, Los Angeles, CA 90016.

IMG Models is not a sponsor or administrator of the Mentee Search, and is in no way responsible for the administration of the Mentee Search. All inquiries regarding this Mentee Search should be addressed to Good American and not to IMG Models.