AT GOOD AMERICAN, WE’RE ALWAYS WORKING TO INNOVATE, FIND SOLUTIONS, AND REDEFINE FASHION FOR THE MODERN WOMAN. IT’S HOW WE STARTED, AND WE’RE NOT STOPPING ANY TIME SOON.

Our People

we don’t promise —
we prove.

It starts at the top. With founders determined to listen, learn and motivate. Women who will raise questions, have the difficult dialog, amplify causes and help women thrive.

Our global team is dedicated to making comfort and support every woman’s new normal. Our manufacturers produce to the best of industry standards, and are constantly innovating to implement new techniques and sustainable practices.

Emma and Khloe

Our Product

Your curves are our cause.

We innovated from day one, offering quality, style, and substance in every size—00-32 Plus. We’re committed to challenging industry norms to bring you a collection that is 100% inclusive, always.

Every piece in our collection is shown on three size ranges of models, to eliminate the friction around finding your perfect fit. High-quality fabric, a relentless obsession with fit, and uncompromising attention to comfort help you feel sexier, curvier, and more confident—guaranteed.

denim

Our environment

B-corp certified.

In 2016, we started our journey to revolutionize the fashion industry. Since day one, we’ve believed in focusing our efforts on what will make the biggest impact for our community, our business and the planet. That’s why we worked hard AF to get B-Corporation Certified.

b corp
denim

Our Community

Not just a brand, a movement.

You are the women that made us. We take your concerns seriously. We are constantly listening and learning, searching for new ways to address your fit grievances. We are here for you. Let’s do good, together.

We invite you to collaborate, to partner, to join. Sign up for the Good Squad to get tips on career, hand holding on wellness, and support from a new friend. We are here for you. Let’s do good, together.