GOOD AMERICAN is a denim focused fashion brand designed for a curvier, sexier and stronger shape.

The pivotal brand originated from a conversation between Khloe Kardashian and Emma Grede about what it means to be a woman today. “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the other way around. Body ideals really have shifted in the last few years”, says Emma.

“Emma and I both agreed there was something missing from the denim community,” says Khloe. “Whenever we bought new jeans, it was hard for us to find a pair that fit our body types, and even when we did they’d always need alterations. We knew if we both had this problem, there must be tons of girls who did too. So we set out to make a denim line that’s sexy and flattering, and made to fit you – not the other way round.”

It takes one hundred hands to make one pair of Good American jeans.

In Los Angeles, pattern makers, sewers and garment technicians among many other artisans, have lent their expertise to the intensive process of luxury denim manufacturing.

At Good American we are committed to preserving the handmade processes. It is what makes our premium denim so special. We have chosen to make our jeans right here in America, using the finest imported fabrics for an optimal fit.

We have made this decision to preserve the craft and artistry that employs so many all over the country and most importantly, to achieve our goal of creating a jean like no other.

GOOD AMERICAN is available exclusively on goodamerican.com and in select Nordstrom stores.