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We started with denim, because it’s where we can have the biggest impact.

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B Corp Certified

As our business has grown so has our responsibility to our community, our planet and our business. Being B Corp certified means we will continue to put people and planet up there with profit.


Today 100% of our denim is made with either organic or recycled cotton, while our washes use an eco-process which uses less chemicals and water. Damn that feels good!

Packing Light

We’ve kicked all plastic from our shipment packaging and replaced it with degradable bags, so you can feel Good about your purchase.


We are constantly working on reducing our energy footprint, by searching for new ways to lessen our water usage. Today 90% of our denim washes produce less waste, use less energy and require less manual time.


Technically speaking, we only design denim made from organic cotton, recycled cotton, recycled T400, EcoVero (fibers made from wood pulp) and Repreve (fibers made from recycled plastic).

Digital Influence

We use digital printing on all our denim, reducing our overall water and chemical consumption.

Do-Good Partners

We are constantly working on building an ethical supply chain that creates inclusive, high-quality, low-impact products. Props to our venders and mills who help us reduce water, waste, chemicals, and plastics that compromise the planet’s ecosystems.

Eco Report Card

Introduction of QR codes in all denim by the end of 2020 will give you the scoop on your jeans’ sustainable status.

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To reduce our impact, we’re working toward a more sustainable long-term future at Good American.

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