Responsible Denim

We’re on our way to becoming B Corp certified—a nod to the high standard we’re upholding ourselves to on this sustainable journey. This qualification will be a foundation for our standards going forward.

Without sacrificing quality, stretchability or fit, 90% of all our denim fabrics will be made from sustainable components by the end of 2020. Damn, that feels good!

We’ve kicked all plastic from our shipment packaging and replaced it with degradable bags, so you can feel Good about your purchase.

We’ve reduced our energy footprint significantly-from cleaning up our wash process to using solar powered factories. In Fall 2020, 90% of our denim washes will produce less waste, require less manual time, and reduce the usage of chemicals.

Technically speaking, we’re using denim made from Recycled Cottons, Recycled T400, and EcoVero.

Moving to digital printing on all garments by the end of 2020 is a smart move that helps to reduce waste.

Props to the vendors and mills who continuously provide recycled or certified, cellulose fabrics to our production. Teamwork makes the dream work.

Introduction of QR codes in all denim by the end of 2020 will give you the scoop on your jeans’ sustainable status.